Strategic Planning
Develop Message
- Develop persuasive oral/written arguments in support of issue(s)
- Personalize issue(s) for legislators/policymakers
- Identify fiscal impacts of issue(s)
- Identify beneficiaries- NYC & NYS constituents, consumers, economy
- Identify opposition- anticipate & minimize opposing viewpoints
- Assess political landscape & make necessary adjustments
Strategic Planning
- Identify affinity groups- to broaden base of support of issue(s)
- Create coalition in support of contracting stakeholders
- Brief stakeholders with message to enlist as advocates for issue(s)
- Develop grass roots/grass tops campaign to create “drumbeat” of support
- Develop & engage public affairs/media component, as necessary
Tactical Implementation
- Select legislative or regulatory “champion(s)” to embrace & carry issue(s)
- Meet with champion(s) and seek counsel as to bill/regulation introduction
- Meet with salient committee chairs/agency heads
- Meet with central legislative leadership/fiscal staff, governor’s office, DOB, salient agency staff
- Meet with minority leadership/staff
- Meet with stakeholders & retained counsel/lobbyists in support of issue(s)
- Produce & disseminate memoranda-in-support based on message
- Utilize targeted PAC contributions
Consider Range of Political Outcomes
- Develop realistic fallback positions- in face of strong opposition
- Fashion & sell compromise solutions- “half a loaf is better than none”
- Think creatively outside the box- react to dynamics of issue(s) situation
